December 2013

The Year of the App

Stagnito Media

An old adage updated to the 21st century might suggest that "an app a day makes the customer stay." While seeing a new app a day in this industry is unlikely, it seems that each month another convenience store chain rolls out a mobile app with the intentions of engaging customers and building loyalty. Click {HERE} for the complete article.

30

December
2013

Consumer demand is surging as operators continue appealing to new audiences with new flavors and product innovations. Everyone agrees that frozen beverage sales are strong and the outlook for the category remains extremely positive for the next few years. But the convenience store operators who are cashing in the most—and not only during the warm weather months—are the ones who combine new and exciting flavors with popular promotions, good equipment maintenance, a strong foodservice offering and a savvy understanding of social media. Click {HERE} for the complete article.

14

November
2013

With sales and profits slipping, c-stores should look for ways to improve the performance of their hot beverage programs. There’s a reason convenience store operators call coffee “black gold.” With profit margins at 60%, hot dispensed beverages is one of the most profitable categories inside of convenience stores — second only to ice. But selling them isn’t as easy as it used to be. Click {HERE} for the complete article.

24

Septemeber
2013

A seismic shift is taking place and every retailer is feeling the ground move. The venerable Baby Boomer generation is no longer center-stage for marketers. Although walking away from the Boomer cohort would be a mistake for marketers — they still control the majority of wealth and discretionary spending, after all — the up-and-coming Millennial generation can't be ignored either.

For convenience store operators, there are some significant differences between the two generations, and those should be reflected in go-to-market strategies and product selection. Click {HERE} for the complete article.

8

August
2013

July 2013


QuikTrip Corp. was voted the most popular convenience store chain in a new study by Market Force Information. More than 7,600 consumers participated in the study. The Tulsa, Okla.-based convenience retailer was followed by Wawa Inc., RaceTrac Petroleum Corp., Speedway LLC, ARCO/ampm, Casey's General Stores Inc., Circle K Stores Inc., 7-Eleven Inc., Valero Corner Stores (now known as CST Brands Inc.) and Shell Oil Co. to round out the top 10. Click {HERE} for the complete article.

14

July
2013

On paper, cold dispensed beverages might not seem like a huge win for convenience stores. They account for just over 12% of sales in the foodservice category and less than 2.5% of overall in-store sales, according to 2012 NACS State of the Industry data. Two years ago, average cold dispensed beverage sales per store were less than $50,000. By comparison, average packaged beverages sales per store were nearly five times that amount. Click {HERE} for the complete article.

22

June
2013

Three-quarters of convenience store retailers use Facebook, and image building is their dominant strategy for the social media platform, according to a new social and digital media study conducted by Convenience Store News and Balvor LLC, a leading retail industry consultancy. That’s significantly more than the number that use digital platforms such as e-mail marketing (56 percent) and text messaging (51 percent). Click {HERE} for the complete article.

19

March
2013

The New 'It' Consumer

Melissa Kress

Millennials are replacing their Baby Boomer parents as the power generation.

Brad Morris, senior manager of customer advisory services for Coca-Cola Refreshments, was walking through a large grocery store about a year and half ago when he spotted a young mother under 30 years old with her toddler and made two notable observations.

First, she was carrying a Coca-Cola product that was not yet available at the store and was most likely purchased from a convenience store. Secondly, as he tells it, Morris saw the young mother pick up a box of cereal, snap a picture of it on her smartphone — possibly reading the bar code or accessing nutritional information — and then place it back on the shelf. Morris had just witnessed the new "It" consumer: the Millennial. Click {HERE} for the complete article.

19

January
2013

Sales of coffee dominate sales of hot beverages, making up 83.3% of the total hot beverage market in the US. Coffee consumption is expected to increase through 2015 at an average annual rate of 2.7%, while tea consumption is expected to increase through 2015 at an average annual rate of 3.1%, according to the National Coffee Association's (NCA) National Coffee Drinking Study. Click {HERE} for the complete article

2

April
2013

2013